New research has revealed England’s most productive areas
20/09/2022 - School of Marketing
The study by marketing training hub School of Marketing analysed a recent ONS release which showed each local authority’s average productivity every year since 2004 to see which areas were most productive, based on their “gross value added” (GVA) per hour worked, which measures the estimated value of the economic output of an area.
It found that Tower Hamlets is the most productive area, with its average GVA per hour worked of £65.92 being 98.3% higher than the national average of £33.37. The East End borough is one of four London areas that make the list.
The City of London follows in a very close second place, coming in with a GVA per hour of £65.58, which is 97.54% higher than the national average. In 2019, London’s productivity as a whole was found to be 50% higher than the national average.
Runnymede comes in third place on the list, with a GVA per hour worked of £57.11, which is 70.84% higher than the national average. It comes in as one of four Surrey areas on the list.
Taking fourth place on the list with a GVA per hour worked of £55.83 is the Reigate and Banstead area. Its price per hour worked was found to be 68.27% higher than the national average.
Hounslow rounds out the top five in fifth place, with a gross value added per hour worked of £55.62. The West London district was found to have a productivity rate 67.47% higher than the national average.
| Rank | Area | Price per hour worked | % of National Average |
| 1 | Tower Hamlets | £65.92 | 198.30 |
| 2 | City of London | £65.58 | 197.54 |
| 3 | Runnymede | £57.11 | 170.84 |
| 4 | Reigate and Banstead | £55.83 | 168.27 |
| 5 | Hounslow | £55.62 | 167.47 |
| 6 | Slough | £54.96 | 165.17 |
| 7 | Three Rivers | £51.32 | 153.47 |
| 8 | Mole Valley | £49.85 | 149.73 |
| 9 | Elmbridge | £49.83 | 147.60 |
| 10 | Westminster | £49.28 | 147.31 |
| – | National Average | £33.37 | 100.00 |
Commenting on the findings, Ritchie Mehta, CEO of School of Marketing, said: “All businesses are constantly striving to increase their productivity, and this data offers some intriguing insights into which parts of the country businesses are able to deliver the most gross value added.
“For SMEs in particular this is a major challenge, so it’s essential that there is a skilled workforce able to help them deliver and adapt to the demands of an evolving economy. Training is one obvious way to improve productivity, and small business owners can take advantage of the Apprenticeship Levy scheme to bring in new staff or train current ones in digital and data-led programmes, with the vast majority of the training cost covered by the levy.”
The study was conducted by the School of Marketing, which offers leading digital and data marketing apprenticeships.
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