Contributed by Sybron
18/08/2021 - Pay Captain
Since the emergence of the global pandemic more individuals have tried their hands at starting their own business. Because of this recent surge, businesses are now having to battle it out in order to stand out amongst fierce competition.
Sometimes in business it can feel like you’ve hit a roadblock. How can you continue to grow in an ever-growing industry? Today, we share with you our top tips to help you strive for growth to take your business to the next level.
Use Social Media
There is no denying that social media is a powerful tool. The UK alone was home to 53 million active social media users as of January 2021. If your business isn’t taking advantage of this, then now is the time to start. Social media platforms give your business an opportunity to build its credibility amongst consumers. It shows your audience that you are active whilst helping you reach a more global audience.
Social media is not only a great way for you to interact with your audience, but it is also a great way to advertise the products/services that you offer without pushing a hard sell which can put some consumers off. By having a voice on social media, you are able to humanise your brand and as a result you can become more relatable to your consumers.
Look After Your Staff
Behind every business is a strong team of talented and dedicated individuals. In order to grow your business, you want your employees to stay loyal to your brand to continue to strive for success. It is important that you respect your team and because you have a duty of care you need to ensure that they are looked after with regards to work conditions and pay.
A strong payroll system is essential for keeping staff happy. You can employ the use of payroll software from companies like Pay Captain who can provide you with a cloud-based payroll software that will not only help you pay your staff accurately and on time, but it will also let your employees take control of their own finances. Treating staff with respect and care is essential in helping you acquire their loyalty.
Understand Your Customers
A loyal customer base is crucial if you want the opportunity to expand your business and take it to new heights. As a business owner, you need to educate yourself on what your customers’ need and provide them with solutions to their problems. Without a knowledge of what your customers need you will fail to have a clear understanding of how you can successfully target them with the content you put out across your website and social media platforms.
It is advised that you conduct some research into customers pain points and learn how to identify them. Luckily there are plenty of helpful resources online. It is vital that you make time for this research, as it could be the bridge between your business and success in the future.
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